Sept. 21, 2026

Stop Signs, Golf Clubs, and the KKK: Why We See What We're Looking For

Stop Signs, Golf Clubs, and the KKK: Why We See What We're Looking For
Stop Signs, Golf Clubs, and the KKK: Why We See What We're Looking For
Building Better Dave
Stop Signs, Golf Clubs, and the KKK: Why We See What We're Looking For

Stop Signs, Golf Clubs, and the KKK: Why We See What We're Looking For"

If you see people as the enemy, you're going to find evidence of it everywhere, because that's exactly what you're looking for. That's the theme running through this episode, and I've got three ridiculous, infuriating examples to prove it.

I open with a story from my restaurant days in my 20s, when I knew a guy so convinced everything was out to get him that I couldn't resist messing with him. I told him a stop sign is secretly Satanic: S-T-O-P, "Satan's the only power," and for about ten seconds, he actually bought it. It's a dumb bit, but it makes the point: when you're primed to see a threat, you'll see one, even in a stop sign.

Then I get into the real outrage of the week. A golf club ad gets torched online because a husband tackles his wife to stop her from swinging a "possessed" driver, and somehow that becomes "promoting domestic abuse." Both companies apologized, Dick's Sporting Goods pulled the product, and I'm just sitting here wondering how we got from a Halloween-themed commercial to that conclusion. Spoiler: I don't think the apology helped. I talk about why the outrage crowd never actually accepts an apology once they've decided you're guilty.

From there it's on to a Converse ad, a woman in a robe surrounded by shoes, lit with a star-shaped light. Innocent, right? Not if you're looking for a hood and a lynching, which is exactly what some people saw. I'm not saying racism doesn't exist. I'm saying if that's all you're trained to look for, you'll find it in a shoe ad.

I also get into:

  • Why I think racism is taught, not innate, and why I lean toward the "let's just treat each other like people" camp
  • The "hottest year ever" claims that ignore the Dust Bowl, and why nobody wants to actually talk facts anymore
  • My own mildly lost, mildly nervous walk through New York City, and why I think we've confused "anxious" with "nervous" or "excited" to the point where kids can now leave class because they didn't get enough Captain Crunch
  • The WNBA controversy over defining what a woman is (spoiler: I think biology already answered this)
  • Why I've mostly quit watching the news and started getting it from podcasts instead

I wrap up the way I usually do: we've got to stop having stupid arguments, start talking to people outside our own bubbles, and quit assuming the worst about each other. Until then, I'm still betting things get better.

This show is LISTENER Supported. 

Buy Dave  a Coffee - Support the Show

If this show made you laugh, cry, think, groan, or educated, or entertained. Consider giving some of that value back.

David Jackson  0:00  
If you see them as the enemy, you're going to see every single thing because that's what you are looking for.

Speaker 1  0:07  
Live from the basement, it's building a better Dave. Check us out@betterdave.com. Email us at dave@betterdave.com, or call in your comments 888-563-3228. Now, here's your host, Dave Jackson. All right,

David Jackson  0:32  
I got to tell you, there's one thing that will drive me nuts, and that is stupid arguments. I will argue all day, and it's always funny how your arguments are stupid and mine are valid. Yes, I get that point, but I just keep seeing things, and I'm like, hmm. And it reminds me. I remember when I was in my 20s, I was working in a restaurant, and there was a guy that everything was out to get you. And look, I go to church, and but it was just crazy. And so, you know, you you weren't allowed to do anything because you know it's just it was bad. It was awful. It was gonna kill you. Whatever, you know. Run away. Be afraid. And I said, his name was Dave. And I go, Dave, have you ever noticed that a stop sign is red? I go, and it has eight sides. And I go and think about it. I go stop. Come on, it's right there in front of you. S T O P. Satan's the only power. I go so when you obey a stop sign, you're actually saying that Satan is the only power. And for about 10 seconds, this guy thought what I just said was the truth, and was freaking out. He's like, "Wait, what? But it's it's, I mean, what you know? And I'm like, Dave, I'm I'm making a point. I go, you will see whatever you look for, and so if you look for the good in people, you'll probably see the good in people as the enemy. You're going to see every single thing because that's what you are looking for. And there was a golf commercial where, and it was a bad ad. Let's just say this. Here's a way to to quit to quit triggering the social justice warriors. Quit making bad ads. But there were two companies that got together. Two companies that got together make this one ad about a golf club, and the whole point was supposed to be that this golf club was so powerful, and it was supposed to be like a Halloween thing where like they were possessed by the the golf club, and I must swing it. And so this this wife goes to pick up the the golf club. This driver and her husband runs to save her from the golf club and tackles her, and she lands on her back. Now, to hit to like the thing, he didn't help her up. Not very nice, but instead he grabs the golf club, and now he's going to make this major swing. And holy cow! And people are like, this promotes domestic abuse. And I was like, "What? I'm like, "Okay, he did tackle her, but she's okay. You see that at the end, he didn't punch her in the face, he didn't bloody her, he didn't, you know, not that any of that is okay. But I was just like, "How did you get, you know, this kind of abuse from a golf ad. Now it doesn't end there, so this is a golf thing, and so you know the social justice warriors go out to their favorite thing and recreational outrage. Man, everybody, come on, we we got them, and they went after both companies, and they went after Dick's Sporting Goods, which is a big retail chain here in the U.S. and Dick started pulling not just the golf club but all of the companies (plural) all of their stuff out of their stores, and I was like, "What? And then both CEOs apologized, and I'm here to tell you, we gotta quit apologizing for nonsense. Now, for the record, I am a guy. Ask my ex-wife that really wants an apology when somebody does something wrong. But here's the thing: you didn't do anything wrong, and it's weird that people. Are now telling you what your intentions were. You could say, "Oh, well, we were making a a commercial, and it's supposed to be this guy's possessed by the thing because it's close to Halloween. And they go, "No, you're just part of the patriarchy and systematic racism and structural inequality and intersectionality, and they just throw out all the keywords, and you're like, "What? And then they apologize again.

David Jackson  5:29  
And number one, the social justice warriors will never accept your apology, and we've seen it time and time again where this type of social justice warrior wants you dead, not so much as being shot and killed, but they don't want you to be able to work. And if you can't work, you can't make money. And if you can't make money, then you can't eat. You can't have a house. Your life is over. And speaking of getting shot, there were people that were celebrating what they called the Kirk anniversary, which is the one-year anniversary of Charlie Kirk being shot in the neck. Some of them made Halloween costumes where they were shot in the neck. Lots of really poor taste, and then the latest one, and I'm just like you. Have got to be kidding me. There is a Converse ad, and it's a woman standing in kind of a white robe, and she's got four pairs of Converse shoes around her, and she's holding one in her hand. They're lighting her because Converse Stars has the star on it, and they're lighting her with a light in the shape of a star. So that now, if you look at this, when I looked at it, I'm like, it's somebody holding a pair of shoes. That's what I saw. But if you're always looking for racism, if you're always looking for hatred, if you're always looking for social injustice, what you saw was the top point of the starlight is on her robe is the shape of a KKK hood, and the fact that she's holding these shoes makes them about the height of her knee, and so consequently, that's supposed to look like a lynching. Like if somebody was hung from a tree, they'd hang about this high. And I'm like, how did you? How did you? Like, what? Now, when somebody tells you what to see, you will probably go, okay, I get it. Yeah, I kind of see a hood there, but I'm at least for me, that was the last thing that came to my head. But if you're a person that's always looking for racism. You can always find it, and I'm not here to say there isn't any racism. And here's a fun one. You ready for this? You know where racing racism comes from? It's taught by parents. That's it. And I think I I have been told by some of my black friends that, yep, they see that on their side, and I have seen it on my side. I am sad. I'm kind of the Morgan Freeman guy. Like I think one way we could all come together is if we quit talking about race and just treat each other like human beings, but I'm just blown away by people that are always looking for the patriarchy, and they're looking for the misogynist and the you know. It's just if this is all you're looking for, and they are, it seems that way, at least. That you know, I joke about David Lee Roth and recreational routerage, but I think there are people that that's what they do for fun. I get online. I want to go find my enemy, whichever enemy it is that you don't like, I'm going to find something they that they do that is so them, and I'm going to share it to all my other friends who are in my bubble and on my team, and we know better than you do, and share it, and we're all going to get enraged together. I'm like, what? It's really crazy, and consequently, then, if all you see is things from your little blue bubble, and all I see is from my little red bubble, and. All that person sees from their little purple bubble and the green bubble and the yellow bubble. We all got our own little bubbles, and if we never talk to somebody outside of our bubble when somebody says something, you're like, "How can you even think that? That's so crazy! Because you've never heard somebody else's point of view, and now granted, some points of view like this one, like I said, what do I hate doing? Stupid arguments, and I hate the fact that we. If somebody says no, you're a racist. That's a hood, and that's a lynching, and you go no, I'm the photographer.

David Jackson  10:40  
That's we specifically used a lighting that's a star, and it just so happens that the top of the star is hitting the bottom of this person's kind of robe, and she's holding the shoes in her hand, and consequently, that makes it about the height of like this is what this is. It's not some weird ink blot test where you see. I just I'm and I'm just tired of it that we we're stopping to make sense, and that's the other thing is that I just saw somebody on Facebook that there's some sort of website that takes on some of these things that people say over and over and over, like it's getting hotter and hotter and hotter. This is the hottest year ever. Well, that's not true. There's a thing called the Dust Bowl, and that's when it was the hottest ever. Not now, just a little thing we like to call facts. And when you confront people with that, they will literally, at least in this video, just walked away. Like I, nope, can't talk about it. Nobody's willing to have a dialog. There were a few. There were a few like, hey, yeah, hit me up with your facts. Let me see what's going on, because the person even said, "Hey, if you know some of these facts, you might not be so anxious. And that's the other thing that's driving me nuts. There are all sorts of diseases in this world: lung cancer, any kind of cancer is bad. That's probably one of the the top killers, and yet we give the word anxiety like it's a some sort of pandemic. Oh my gosh! Everyone is anxious. I just got back from New York City. I was in a part of a big, big city I'd never been into. I was a little nervous. There's a novel word. Maybe it's nerves. Maybe it's excitement. At one point, I took a different route to the venue I was going to, and I was like, "Huh, because I looked up and I was down by the Hudson River. There's a big old warship with fighter jets and stuff, and I was like, I didn't see that yesterday. And then I look over, and there's a cruise ship, and I'm like, I didn't see that yesterday. And it dawned on me, I'm lost in New York City. Ah, you know, somebody give me a pill, quick. I looked at my app, and I was like, "All right, because there were all these people waiting for the cruise, and I was like, "Oh, I got to walk through all these people. And yeah, I put my wallet in my front pocket, but it didn't kill me to be a little nervous, a little anxious. And it turns out I had just taken a different road, and I was, you know half a block away from the venue, but now it's a get out of get out of jail free card. Why didn't you do your homework, little Johnny? I was anxious. No, you weren't. And if you were, it's you were anxious because you want to do good. I do sermons at my church. I did this. I did one this week on anxiety, and the minute I typed the first sentence, I got up and went to the kitchen. Why? Because I was anxious. I wanted it to be good. I wanted to make a point. And so, is it anxious? Is it nervous? Or is it excitement? But whatever it is, it's not enough to let kids run around doing what. Oh, well, there's a LeBron James school here in Akron, Ohio, and part of it is now. I'll give them credit; they have some of the worst-behaved kids in the city. And if you know little Johnny is in school and he's having a bad day. He can just leave the class. Just get up and leave. Why? Because he's anxious. And then you go ask little Johnny, "What's the matter, Johnny? And he'll say something like, "I don't know. I'm going to make this up. There wasn't enough milk for my Captain Crunch. It's okay. You can just sit here in the." Way, it's literally that stupid, and I'm like, does nobody see the long term ramifications of this? What kind of kid is going to be able to get through anything?

David Jackson  15:13  
I remember I was anxious when I did my first kiss in a roller rink. It did not go well, but the second one was, but we just want to keep all our kids away from any kind of harm, and I get that we want our kids to have a great life. But you got to realize it's the mistakes that really shape us. That's where you learn, and also where you learn not to be an idiot and look for the worst in everyone, because you can find it. You can find the worst in anyone, because we're none of us, not a single person here, is perfect. I got plenty of faults, to which I say I'm working on it. I'm just tired of dumb. You know the the WNBA cannot define what a woman is. Are you kidding me? They got together for seven days, a bunch of big shot smarty pants, and they couldn't say what a woman was. It's ridiculous. There's X and Y chromosomes, kids. If you're a man, you got this kind of chromosome. If you're a woman, you got that. There you go. We solved it. There's your science. Oh, but I identify as a woman. Well, I identify as a male model. Give me a break. That again is nonsense. And now I love the fact that there are basketball players, male basketball players, that are trying to get in the WNBA just to force them to go. A woman has a a vagina. The password is vagina. I are you kidding me? That's a that's one of the dumbest ever. Like we can't we have a Supreme Court justice that can't say a woman has a vagina. I'm I'm just amazed. How did we get here? Ugh. So quit looking for bad things. That doesn't mean you stick your head in the sand, because sometimes you want to know when a lion is approaching. But can we just, you know, agree on the easy ones? I mean, you know, just because you feel it doesn't mean you're right. You may have some wrong facts going on there that are leading you to feel a certain way that it turns out aren't accurate. We've got to stop with the dumb arguments. Driving me crazy, and that's why I don't watch the news anymore. I watch a little and get most of my news from podcasts who have actually done this thing called journalism. I'll have to. I'll have to do an episode. Adam Curry just did a whole thing about all the different ways the media has been trying to scare us since like the 60s. I mean, think about how dumb it was to hide underneath your desk in the late 50s, early 60s in case somebody dropped a bomb. Like, oh, all these kids would have died, but they hid under their desks so that you know, big giant warhead just bounced off the school, I guess. So stupid. We got to stop being stupid. We got to start talking to each other. We got to start having dialogs and learning from each other. Otherwise, we're doomed as doomed can be. Until then, I'm still positive. I think we do that, things just might get better. See ya.

Transcribed by https://otter.ai